WELCOME TO SIGHT² : OUR INSIGHT AND FORESIGHT FORUM
5 countries. 7 major languages with 7 different alphabets. Close to a quarter of a billion people with a myriad of lifestyles, faiths, levels of education, values and dreams. Indochina is richly diverse and bewilderingly complex. It’s our home and knowing it better than any other agency in the world is our pledge to customers. To this end we have two main protocols: BambooTM and MavenTM.
We use BambooTM and MavenTM on an ad hoc basis for client-specific projects. But on a continuous basis we use our insight and foresight fora to investigate a range of more general Indochina StudiesTM, Festival WatchTM, and Sunrise EnergiesTM – all of which you can explore with us in more detail here and now.
our insight tool
Understanding today’s Indochina via our pan-regional network of several tens of thousands of people. Online and offline. Exploring anything from views on a new campaign, to checking a storyboard, to learning more about preferences, values, ideologies, lifestyles and opinions.
our foresight tool
Envisaging tomorrow’s Indochina via our panel of thought leading Mojo Mavens – leaders from the worlds of art, fashion, academia, film, business, dance, religion, music and social activism. People who are closely in touch with emergent trends or who actually influence those.