Indochina conjures many meanings for different people. Romantic, exotic, and mysteriously undiscovered for some; pulsatingly modern, forward-looking and youthful for others – it’s a region of rich paradoxes and kaleidoscopic complexity.
But for over 200 million people of the five countries of this sub-continent, more than anything else, Indochina is home. And ‘home’ is what Indochina is to all of us in riverorchid: whether it’s for the majority of us who’ve been born and bred here, or the rest who’ve come to live here from abroad.
We have been in Indochina for 14 years and are the only agency in all five countries of this region. But even more importantly, the five countries of Indochina are the only places we work. Indochina isn’t our number one priority – it’s our only priority – and our speciality.
‘Loving, Knowing, Living Indochina’ is more than a tagline for us: it is a mantra: a way of life. This is why:
We’re here because we want to be. Because Indochina’s cultures are as ancient as its people are young. Because it’s optimistic, dynamic and forward looking. And because while so much of the rest of the world has been obsessed with India and China… they’ve forgotten about the bit in between: Indochina.
Not only are we the only agency present in all five countries of Indochina, we know and understand Indochina better than any other agency on earth. This is our pledge to our customers, and the capability from which we develop business solutions for them.
We wake up to Indochina and go to bed having lived another day in Indochina: it’s the alpha and the omega of everything we do. Whereas Indochina is a low priority sideshow for international network agencies, it is our everything. Indochina isn’t our highest priority… it’s our only priority!