CASE STUDIES

See some of our best work,
and how we made it.

The Indochina Project

DISCIPLINE: Digital / Event

COUNTRY: Vietnam

Being new to the market, riverorchid digital needed to establish a name and reputation as thought leaders in the digital space. We needed to create a digital PR campaign that would get people talking.

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The Indochina Project Website

DTAC

DISCIPLINE: Field Marketing

COUNTRY: Thailand

DTAC, one of the leading telecommunication providers, aims to capture this sizable workers market, but can’t rely on mass communication or targeted communication crafted for Thai consumers. We need to talk to them in their own language within an environment they trust and offer specially designed products & services that they need.

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DTAC-case-study

ANZ Royal Bank

DISCIPLINE: TV

COUNTRY: Cambodia

ANZ Royal is known as a foreign bank – highly professional but cold and distant. We needed to persuade the market that ANZ Royal was a potent force for progress and a better life in Cambodia; a true partner in helping take the Cambodian people to a better place – individually and en masse.

At the same time, we needed to retain its international status.

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ANZ_Royal

Green Cross

DISCIPLINE: TV / Innovative Media

COUNTRY: Vietnam

Having created the hand sanitiser category and established market leadership, Green Cross was well known. But understanding of application / occasion was still limited and the opportunity existed to build brand messaging and usage right where it mattered most.

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Green Cross - Vietnam

Maggi

DISCIPLINE: TV / Activation

COUNTRY: Myanmar

Local brands drive the category and their communication is more focused on the functional benefit, however it has some basic emotional benefit, i.e. taste enhancement, convenience, multi-purpose use, and family pleasure.

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maggi

FUGACAR government relations campaign

DISCIPLINE: PR

COUNTRY: Vietnam

Vietnamese people don’t have the good habit of frequent deworming. Therefore although Fugacar is the #1 deworming (OTC) brand in Vietnam market, “the ocean is still hugely vast” with only 7.3% of population did deworming in 2011.

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case-study-pr

Orchid Slingshot

DISCIPLINE: HR Consulting

COUNTRY: Thailand

Our customer used to be a family-owned business until 2000 when the ownership had been transferred to a foreign company. Higher expectation was set for local employees meanwhile majority of top positions then were held by expatriates.

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oi-study

Live Everymoment

DISCIPLINE: Digital

COUNTRY: Thailand

GED wanted to increase awareness of the Decolgen brand through lifestyle association by creating an engaged online community.

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LEM-casestudy

Co-operative Inquiry

DISCIPLINE: Insight

COUNTRY: Cambodia

One of our financial services clients in Cambodia called on our help to explore the full gamut of lending products.

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case-study-insight